{"id":165,"date":"2017-05-08T13:09:21","date_gmt":"2017-05-08T11:09:21","guid":{"rendered":"https:\/\/gmvv.eu\/marken-und-kommunikationsberatung"},"modified":"2017-05-17T15:23:12","modified_gmt":"2017-05-17T13:23:12","slug":"brands-and-communication-guide","status":"publish","type":"page","link":"https:\/\/gmvv.eu\/en\/consulting-spectrum\/brands-and-communication-guide","title":{"rendered":"BRANDS AND COMMUNICATION GUIDE"},"content":{"rendered":"<h2>MARKING AND COMMUNICATION CONSULTING<\/h2>\n<p><em>\u201eMost initial brand encounters don\u2019t turn into dates, most dates don\u2019t turn into marriages, and most brand marriages don\u2019t last.\u201d <\/em><\/p>\n<p><em>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><em>William J. McEwen<\/em><\/p>\n<p>In a world of seemingly endless possibilities and offers, the leap from the product or from a service to the brand is essential to stand out from the flood of offers on the market. Only brands create trust, orientation and a lasting differentiation from the competition. A brand is a long-term success only if it manages to create identity. This applies to luxury goods, FMCG and services alike. <\/p>\n<p>In order to ensure long-term company success, it is necessary to clearly define brand parameters as a basis for a stringent brand presence and clear brand communication and to execute these consistently internally and externally at all points of contact with the brand.<\/p>\n<p><strong>Sustainable communication<\/strong><br \/>\nIn the context of nearly twenty-year-long experience with large, internationally known brands, we can develop sustainable brand strategies for you or support you in the strategic alignment and realignment of your company, brand and product.<\/p>\n<p>We also screen new agencies in the area of communication or PR that are able to implement the brand strategies developed with you, and we supervise and co-ordinate agencies already cooperating with you with the aim of making communication through all communication channels more stringent to design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARKING AND COMMUNICATION CONSULTING \u201eMost initial brand encounters don\u2019t turn into dates, most dates don\u2019t turn into marriages, and most brand marriages don\u2019t last.\u201d \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 William J. McEwen In a world of seemingly endless possibilities and offers, the leap from the product or from a service to the brand is essential to stand out from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":120,"parent":195,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fields.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BRANDS AND COMMUNICATION GUIDE - GMVV &amp; Co. GmbH - STRATEGIC THINK TANK COMPANY \/ NGO \/ GOVERNMMENT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gmvv.eu\/en\/consulting-spectrum\/brands-and-communication-guide\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRANDS AND COMMUNICATION GUIDE - GMVV &amp; Co. 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McEwen In a world of seemingly endless possibilities and offers, the leap from the product or from a service to the brand is essential to stand out from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gmvv.eu\/en\/consulting-spectrum\/brands-and-communication-guide\" \/>\n<meta property=\"og:site_name\" content=\"GMVV &amp; Co. 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