MARKING AND COMMUNICATION CONSULTING
„Most initial brand encounters don’t turn into dates, most dates don’t turn into marriages, and most brand marriages don’t last.”
William J. McEwen
In a world of seemingly endless possibilities and offers, the leap from the product or from a service to the brand is essential to stand out from the flood of offers on the market. Only brands create trust, orientation and a lasting differentiation from the competition. A brand is a long-term success only if it manages to create identity. This applies to luxury goods, FMCG and services alike.
In order to ensure long-term company success, it is necessary to clearly define brand parameters as a basis for a stringent brand presence and clear brand communication and to execute these consistently internally and externally at all points of contact with the brand.
In the context of nearly twenty-year-long experience with large, internationally known brands, we can develop sustainable brand strategies for you or support you in the strategic alignment and realignment of your company, brand and product.
We also screen new agencies in the area of communication or PR that are able to implement the brand strategies developed with you, and we supervise and co-ordinate agencies already cooperating with you with the aim of making communication through all communication channels more stringent to design.